A fractional Chief Marketing Officer (CMO) is a senior-level marketing professional who works with businesses on a part-time or project basis, often just a handful of days a month.

The business benefits from bringing in senior-level expertise and strategy at a fraction of the cost, while execution can be handled by more junior staff or freelancers.

A Fractional CMO might be a great fit for startups and really any business that wants to bring in marketing leadership with senior expertise, but…

• can’t or doesn’t want to afford employing a full-time marketing leader

• prefers a more flexible arrangement than employing someone full-time

• requires only specialised knowledge and skills in a specific field

• requires only temporary support with a specific project, launch or campaign

• simply doesn’t need a full-time CMO due to the small team size or relative simplicity of the marketing efforts of the business

Some of the most important benefits of working with a Fractional CMO, compared to hiring full-time:

Budget-friendly: Fractional CMOs are more cost-effective than their employed full-time colleagues. Businesses can access high-level strategic expertise without the expense of a full-time executive salary, benefits, and long-term commitments.

Full flexibility: Fractional CMOs provide flexibility in terms of time commitment. Businesses can engage them for specific projects, part-time roles, or on a temporary basis, adjusting the level of involvement based on their evolving needs.

Specialised expertise: Fractional CMOs often bring specialised skills and industry knowledge. This allows businesses to tap into the expertise they need for specific marketing challenges without the overhead of maintaining a full marketing team.

Immediate impact: Fractional CMOs can quickly contribute to a business by providing immediate strategic insights and taking swift action. This is particularly beneficial for companies facing time-sensitive marketing challenges or opportunities.

Objective perspective: External fractional CMOs can offer an objective and unbiased perspective on the business' marketing strategy. Their external viewpoint can help identify blind spots, assess current strategies, and bring in fresh ideas.

Easy scalability: Businesses experiencing growth or major changes can leverage fractional CMOs to scale their marketing efforts without the commitment of a permanent, full-time hire. This flexibility is crucial during expansion phases.

Reduced risk: Hiring a fractional CMO allows businesses to test the waters before making a long-term commitment. This mitigates the risk associated with hiring a full-time role that might not be what the organisation really needs.

A Fractional CMO is typically engaged to provide long-term strategic guidance and drive business results with true ownership and accountability. Consultants and agencies are external partners that support with specialised project advice and/or task-oriented project execution.

If you’ve signed up for the Basic plan, for example, you will get access to 1 day of my time every week. That’s 8 hours of focused work, sometimes more.

It’s recommended to agree on fixed (half) days to give everyone involved stability. For example, a full day every Monday; or half a day every Monday, and another half day every Thursday.

Generally speaking, I’m available during European business hours – with a lot of flexibility to accommodate your individual needs. These details are usually discussed in an Intro Call.

I speak German 🇩🇪 and English 🇬🇧 fluently. Additionally, I’m used to working in international team settings across multiple countries and time zones.

I don’t know. Let’s jump on a call and see if working together makes sense.